banner ad
banner ad

Why Humble Joes?

Coming up with a name, an identity and a logo for a restaurant while being bombarded in today’s high powered marketing schemes is daunting. Everyone claims to be “Famous” or the “Greatest”. The public, of which I are one, is bored with the hype. Its like we’ve heard it all before and now we’re immune.  That’s why I chose Humble for Joe’s. Its different than everyone else. It gives Joe a character that we can build on that doesn’t sound like everybody else. Humble doesn’t mean you think less of yourself, it means you think of yourself less.  A humble person can be the most famous or the world’s greatest but he’d rather talk about you!  So Joe is the perfect host.  He’s a great cook but he doesn’t’ take himself too seriously.  He has a good sense of humor but it’s usually at his own expense.  He’s diligent and hard working but loves being part of a great team. Technically Joe is my alter ego. For all intents and purposes I am the executive chef for Humble Joes but I cant just be the chef. Some days I long for the times I could just work with the food. I’m not particularly humble around my employees but with customers I know who’s in the drivers seat. I’m stressed and frustrated by this business one minute and couldn’t imagine life without it the next. I’m involved in every aspect of this business and quite frankly there’s not too many people that can do what I do. If you are a player/coach/owner of your own business and have 75 teammates then you get the gist of it.