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What’s A Chophouse?

People want to know what a Chophouse is and before I did some research I thought it was a fine steakhouse. Expensive décor, prime steaks and 1000 bottle wine cellars. Then I looked it up and found out at the turn of the 20th century a chophouse was merely a diner that specialized in meat entrees. Well that’s every American Diners specialty. The term was lost and started to be used lately by upscale steakhouses as a way of cutely understating their elegance. Kind of like Mustards Grill in Napa calling itself a truckstop! Cute but not even close. My exposure to the Certified Angus Beef Brand through a good friend and past manager of mine made the reality of excellent quality beef at an affordable price an aha moment. It fit my segment in price and yet took it to a new level of quality. With the new trend in the term chophouse now my customers would know we pride ourselves on our fine choice of steaks, chops and meat entrees. What we always misunderstood at the coffeeshop level was just offering any steak at a good price was a losers game. Theres always cheap meat available but building a reputation for great steaks takes commitment. You don’t take chances on cheap. The public sometimes think they want cheap and sometimes the cut will be surprisingly edible but more often than not it was exactly what they paid for!